Adventure. Reimagined.

Shaping the RV Experience for a New Generation and a Changing World
Solar panels and Starlink atop a Tiffin Class A Motorhome

For over 40 years, THOR has been helping people connect with nature and families with one another. We’ve enabled innumerable journeys and adventures, widened eyes and helped create lifelong memories. 

As testament to our long-term commitment to leading global RV innovation, we’re leading another exhilarating adventure-exploring the undiscovered territory of the future. 

THOR’s long-established culture of innovation uniquely positions us to lead the way; to create products which deliver the experience today’s owners seek and tomorrow’s RVers dream of- from design and safety to comfort and technology.


Whether it’s digital tools to help plan the journey, electric mobility systems to enable more freedom, or smart home technology which enhances comfort, THOR is blazing innovative new paths to the future of RVing.

And this is only the beginning. 

It’s been said that the best way to navigate the future is to create it. That’s exactly what we’re doing. 

family on back patio of toy hauler rV

Global Innovation Mission Statement

The THOR Global Innovation Team strives to improve and expand the RVing experience. We work in partnership with the THOR family of companies to identify and develop innovations which enhance the enjoyment and comfort of our owners— both present and future — and increase the sustainability of RVing from the factory to the campsite.

A man with fishing equipment outside a Jayco Terrain

Global Innovation Team Goals

  1. Improve the RV owner experience in every way possible.
  2. Ensure that THOR and its family of companies are prepared to meet the expectations of a new generation of RV owners.  
  3. Support the THOR family of companies in their efforts to create product differentiation through innovation. 

innovation banner with electrification, connected vehicle, owner experience, manufacturing icons


Catch a Glimpse of Tomorrow, Today
THOR E-Stream being towed by a Tesla

electric vehicle charging station sign
Innovation & Sustainability

Innovating for a Better Tomorrow

THOR’s Global Innovation Team supports the Corporate Social Responsibility policies of the THOR  family of companies by supporting their commitment to reduce RVing’s impact on the environment, including its carbon footprint. These efforts include the development of electric RVs, the pursuit of more durable, lightweight and aerodynamic products, and the implementation of manufacturing practices which reduce waste and energy consumption.

A group of men chatting next to THOR's E-Stream


THOR innovators are always working on something new and interesting. See what they’re up to now.

U.S. Innovation Lab

The future is happening here. Located at THOR’s Global Headquarters in Elkhart, Indiana, the US Innovation Lab is home to the Global Innovation team. 
THOR Innovation employees working in innovation lab